MEASURING THE IMPACT OF INTEGRATING CANVA APPLICATION ON GRAPHIC ABILITY AND DESIGN PRODUCTIVITY OF UNDERGRADUATES
AJAYI OLAYEMI AND OJELABI ELIZABETH, Volume 6 Issue 1, 2022 Pages 159-173, Published: 2023-06-23
Abstract
The essence of education at tertiary level is to empower the youths to be technically skilled in order to be relevant at workplace which is sine-qua-non to boosting shared prosperity. But in contrary, it becomes worrisome to keep seeing the Nigerian graduates in design courses, such as art, architecture, to mention but a few, especially graphics, with the inability to cope with the fast-rising digital expertise in art and architecture industries cum multimedia agencies; which is already creating an eyesore in the creative industry. This panel study, which is anchored by uses and gratification cum technological determinism theories, carried out a prolonged experiment on 90 respondents. While interview, observations and review of literatures were deployed as instruments of data collection. The intent was tailored towards examining the respondents’ level of Canva usage at the inception of a semester and same respondents were exposed to the teaching of the use of the application for 15 weeks; to test the usability and learnability facets of the app. Among others, the result showed that only 3% of the respondents had known about the application as at the inception of the semester while at the end of the semester, 93% of the respondents exposed to the teachings of Canva could use the application effectively. Consequently, this study informed the feasibility of integrating the app as a practicable teaching aid in graphic art scholarship and to enhance their productivity; as it will broaden their horizons technologically, improving workplace productivity from the use of Canva application